Star Lager partners Arsenal, Real Madrid and More

Star, Nigeria’s premium Lager brand yesterday announced a partnership with five of the biggest European football clubs – Arsenal, Juventus, Real Madrid, PSG and Manchester City.

Nigerian Lager Star though the unprecedented deal will become the “Official Beer Partner” of the aforementioned European clubs with a combined history of almost 600 years.

The deal comes barely a week after Star signed a massive partnership deal with the League Management Company (LMC), operators of the Nigerian Professional Football League (NPFL).

Vanguard writes that Franco Maria-Maggi, Marketing Director, Nigerian Breweries Plc, described the partnerships as a commitment from the beer brand to bring new football experience to consumers and loyal fans of these clubs,

The significance of the deal bestows Star Lager Beer rights to promote the brands’ association with Real Madrid; Arsenal; Juventus; Manchester City and PSG to millions of fans across Nigeria and beyond, and support its vision to embrace greater passion for football.

Consumers and fans of the brand will be engaged with series of cross-promotional events and communication materials designed to enhance visibility of the European giants in Nigeria.

Portfolio Manager, National Premium, Nigerian Breweries, Tokunbo Adodo said the ground-breaking partnership poses an exciting bright future for football development and viewing experience in Nigeria.

Furthermore, the partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.