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Etisalat Nigeria unveils New Brand Name

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Etisalat Nigeria has changed its name as it announced a change of its brand name to 9Mobile.

The new name by the telecoms company indicates a final severance of all ties to the Etisalat group after the company in Nigeria was taken over by a consortium of financial institutions, following a failed $1.2 billion agreement.

The new name 9Mobile was announced at end of a management meeting of the company, which held on Thursday in Lagos.

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