Entertainment

Chocolate City Music announce New Sub -Divisions

By Nuel Nonny | 23rd May 2016

Following Last week Thursday interview with Cool Fm where Chocolate City Music rapper Ice Prince announced that he was leaving the label, Chocolate City has held a press briefing.

Ice Prince tweeted about one more important announcement that was going to involve Chocolate City Music and his Super Cool Cats (SCC) movement and the announcement, as promised, came this morning in the form of a press conference at the Chocolate City Group headquarters.

At the press conference, it was revealed that although Ice Prince was leaving Chocolate City Music officially, his SCC movement, now a music label, would be a sub-division of the Chocolate City Music brand.

Then a new twist was added as it was announced that same would happen with Jesse Jagz and his Jagz Nation movement which he started on a short exit from the label.

This sees Chocolate City Music become the first music coporation in Nigeria and arguably the first indigenous African music setup consisting of independent music labels by different owners.

The structure Chocolate City Music hopes to adopt is akin to what applies in other internationally-renowned music groups like Universal Music Group and Sony music group, which have countless solely-owned record labels under them.

M.I Abaga, Chocolate City Music’s President said the departures of two of the biggest artistes on the label doesn’t spell doom for the label but it is a well-thought out plan engineered to enable the two new labels grow into independent empires.

Ice Prince further explained what his new label will be about ‘Super Cool Cats is beyond a music label, as we are already working with fashion designers, video directors etc.; it is in fact a full platform for different expressions of the arts.’

For Jesse Jagz, the creation of his own imprint would create room for more creative liberty and content control.

#SCC #ChocolateCityMusic #JesseJagzNation. One family ❤️. #ChoccityUnveiling pic.twitter.com/TdoSfXHDUS
— Chocolate City Music (@choccitymusic) May 23, 2016