2Baba bags another Endorsement Deal in 3 Days

By Nuel Nonny | 25th April 2016

2Baba, Innocent Idibia has bagged his second endorsement in just under three days as the musician joins forces with the Nigerian Young Professionals Forum (NYPF) in their fight to grow more indigenous entrepreneurs and encourage the culture of self-reliance among young Nigerians.

2Baba as part of his commitment to the NYPF will participate in NYPF events that connect entrepreneurs at home and abroad, lend his voice to projects that stimulate a start-up culture in Nigeria and also harness his own ideas and experiences to the NYPF goal which is to develop the next generation of Entrepreneurs through easy access to capital for innovative ideas and education.

2Baba became the first ever African ambassador of Italian liqueur brand, Campari only on Wednesday and added this feather to his cap which keeps getting bigger. His manager, Efe Omorogbe said of the deal: “We are happy to be associated with the Campari brand, our collaboration with them is very strategic, and in the coming weeks, we’ll be unveiling more details and what the next phase of the collaboration will look like.”

2Baba who has been one of Africa’s most bankable artistes has been on an incredible run this year, releasing three singles including the groovy ‘Coded Tinz’ and the Valentine Special ‘Officially Blind’. The latest single titled “Oya Come Make We Go”, which features multiple award-winning Kenyan Afro-pop band, Sauti Sol, was released following the announcement of the new endorsement deals, on Friday, 22 April, 2016.